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TOP 5 THINGS TO DO BEFORE HIRING A MUSIC PROMOTION COMPANY

www.empiremusicpromotions.com

TOP 5 THINGS TO DO BEFORE HIRING A MUSIC PROMOTION COMPANY

Music promotion is a big business. Who you choose to work with is an important decision to make, but it is not a decision you should be making before your job is finished, and that job is far more than just making a single, or finishing up that incredible album. Yes, some music promotion and marketing companies will accept anyone, because they just want your money; but the credible ones, they will ask you to submit your music first, and they will make sure that you are ready to be involved in the process of promoting your own music as well.

The right music PR company will work hard to build a professional relationship with their clients, and they can only do this by making sure that the client (musician) understands fully, the support that they will be getting, and what they will need to do with the press they will be receiving.
Take it from me, as the Founder of Empire Music Promotions, I have seen my fair share of musicians committed to making the music, but not committed to working the business side of the industry.

We have had to deny promoting some of these great artists, for the simple reason that they wanted no part in putting in their own music PR outreach; they just wanted to pay to win.
Some other artists we have not chosen not to work with, simply because taking their money before they were ready to spend it was, simply put, the wrong business decision to make, because it was not the right time for the artist to benefit from music promotion of any kind.

So, when exactly should you be seeking out a music promotion company? Read on and I will give you a few guidelines to follow to help make your decision easier.

ONE: HAVE AT LEAST ONE PROFESSIONALLY RECORDED TRACK

I know what you are thinking; “Well obviously”, but this is not as obvious as it may seem.
We receive many music submissions that were clearly recorded using inferior equipment, or with a lack of professional mixing skills involved. I get it, you might not have the high-end studio equipment, the professional production skills, or even the money to get your track recorded the way that it needs to be; but, and this may sound harsh, there is no excuse for dropping the ball here, if you don’t have a professionally recorded song, then you have nothing to promote.
For this reason alone, this is the most important step to cover before you look for promotion.

TOP 5 THINGS TO DO BEFORE HIRING A MUSIC PROMOTION COMPANY

TWO: HAVE A BAND WEBSITE (OR BE READY TO HAVE ONE BUILT FOR YOU)

Having a band, or artist, website matters, much more than many artists will care to admit.
A website is your calling card, and it is the single best way to collect all the news surrounding you and your music, and then sharing that news with your fans. A proper website will capture the onlooker’s attention immediately, it will be easy to navigate, informative, and the most important of all, it will be easy to share.

When you eventually work with a music promotion company, you will want to take all that exciting press and share it to your site, but not just anywhere on it, you will want a page dedicated to your “Press”. Having a shareable EPK (Electronic Press Release), will help make it easy for people to share your work without taking up too much of their own time to share it. I could write an entire article on this, but since I wrote a chapter specifically on this in my new book “From Indie To Empire-The only DIY music marketing tool needed for today’s indie musicians”, I won’t say too much more here. Just know that having a website ready to share your new press is another very important cog in the wheel of successful music promotion.

THREE: HAVE ALL OF YOUR SOCIAL MEDIA PAGES ON POINT AND READY FOR YOUR NEW PRESS

The devil may be in the details, but promotional failure is found in ignoring them altogether.
You do not want to be everywhere, well, perhaps you do, but trying to be is going to waste a lot of your time. Having a Facebook page is great, Instagram, Twitter, SoundCloud, and Spotify, also smart choices; but when you add more social media pages to the mix, you end up adding more work to your already towing pile. It is better to manage a few accounts successfully, than to try to manage more than you can manage comfortably. You might think that posting a status update is an easy thing to do, but when you have-to post twice per day on all-of your social media accounts, and you have more than six of them, well, that adds up to a lot of wasteful micromanaging.

Make it easy on yourself with these two rules.
One: Only focus on the social media pages that you can give proper attention to (Social media, and music streaming are important).
Two: Make sure that all-of your social media pages share the same design, the same information, and are updated with the same information at the same time. This will make it easy to keep on top of all of them when you know that a change to one means the same change to the rest. Do this one step properly, and when you receive press from the music promotion company you have chosen to team up with, you will have a far more successful campaign.

TOP 5 THINGS TO DO BEFORE HIRING A MUSIC PROMOTION COMPANY

FOUR: MAKE SURE THE WHOLE BAND IS READY TO WORK, AND READY TO SHARE YOUR PRESS

Far too many bands suffer from “lead singer takes all the responsibility” syndrome.
You might be an introvert musician wanting to hide in the background, but that doesn’t absolve you of your responsibility to get out there in the public eye and share all the news surrounding your band.
It is important that every member of your band understands their critical role in helping the band succeed. The lead singer is often considered the band leader, and for good reason (of course, this is not always the case), however, no matter who the band leader is, that leader is going to need the support of his/her bandmates.

Consider the power of your new interview in the Huffington Post being shared by both your music promotion company and your band leader, and then consider how much more road that news will travel if the other members of the band share it as well? That’s right, you can start a fire much easier with everyone helping to provide the fuel to the fire, so to speak, and it speaks volumes about the bands commitment to the music when they all try hard to help it succeed in the public eye.

You are building a brand, and it doesn’t hurt when everyone in the band helps strengthen that brand awareness by collectively syncing up the information being shared. Try changing everyone’s profile photos to the bands logo, or sharing band news on everyone’s page simultaneously. This sort of shared movement will gain some serious attention.

FIVE: MAKE SURE YOU HAVE THE MONEY TO SPEND

I don’t need to break this one down too much, do I?
In today’s fast paced world, there is a real sense of urgency to get noticed today, or else you might miss your chance to be great; Sloooooooooooow Down.
If your music is truly great, then you have some time to set the odds in your favor, far better than if you just rushed right in with your money in hand.

No music promotion company worth their weight in salt will promise you fame, riches, and Rockstar status. The industry is not something that can be bought, and your music must be given the proper time and effort to reach its audience. Yes, hiring a music promotion company will gain you some exciting press and some great exposure, and they are an important part of the equation, but there is a good chance that you will not see an instant return on your investment any time soon; and for this reason, I am adamant about you making sure that you are not jeopardizing the security of your life, and those around you, by throwing caution to the wind and betting it all on a career in this dog-eat-dog industry.

Make sure that you can invest your money into your music promotion, and stay relaxed about the whole process itself. This is supposed to be a great experience for you, and an exciting time for your music, and there is no way you will be able to enjoy it to its fullest if you needed that money for rent, and that rent needed to be paid yesterday.

TOP 5 THINGS TO DO BEFORE HIRING A MUSIC PROMOTION COMPANY

Empire Music Promotions (www.empiremusicpromotions.com) offers result based campaigns aimed at helping you build your own musical empire. Submit your music today!
Purchase our powerful new Music Marketing Book “From Indie To Empire” today on Amazon!

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YOU AND YOUR MUSIC CAREER

You and your music career

YOU AND YOUR MUSIC CAREER

When it comes to gaining exposure, growing your fan-base, and ultimately, making money from your music, there is only one truth to rule them all; this isn’t going to be easy, but like any worthwhile relationship, it’s not about how difficult it may be, but more about how much effort you choose to put in to keep it together and thriving.
At face value, this statement seems obvious, and almost a waste of time to even mention, but take it from me, the amount of artist’s that seek out promotion through us, and require both fame and fortune by the end of a campaign, is far too many to ignore; and it is clear to me, that there is a real disconnection between expectation versus reality here. For this reason, I have decided to break it down a bit more for any artists looking to gain overnight fame, because I wouldn’t want anyone walking away from making music, because they felt that no one was listening.

The industry has shifted so much in how it deals with, not only music promotion, but also with how it distributes that music to the people. It has become far more complex, and as such, it is not as simple as looking at the numbers and saying, “we made this much profit, this album is a success” or “We lost this much money, this album is a failure”. The numbers are not as telling as they used to be, and there are far more numbers to pay attention to now, not to mention (although I am) there are far more venues to sell your music.
From Twitter to Facebook to Instagram to SoundCloud to Spotify to so many others, it can feel like a soul-sucking grind to create any momentum at all when trying to bolster your numbers and support. One might think that having a multitude of Facebook followers would mean that they would have the same amount of Twitter followers, or that three-thousand Spotify follows would mean some sort of potential monetary gain worth mentioning; but sadly, this is not the case at all.
Your numbers do matter, but they only tell part of the story, and they are not transferable; meaning, if a listener chooses to like your Facebook page, there is a good chance that they won’t be heading over to your Twitter. This has nothing to do with a lack of appreciation for your music, but more that we have become a society so tired of being asked to like every post flashed in front of our faces, that for many, not hitting like, is their silent vote against the ever-marching social media machine.

YOU AND YOUR MUSIC CAREER

There are those musicians that have created something special, and from a distance it looks easy for them. Every day you look at their pages, and the numbers just keep growing, How? Why? I mean, their great, but so is your music, right?
This is about the exact time where some of the less committed musicians hang up the towel and walk away for an undefined time; perhaps forever.
I am telling you not to walk away, because this is not about what it looks like, this is about understanding how the machine works, and how your music is a part of that machine.
It is about respecting the entire industry, and supporting the artists that no longer look like they need support; because it wasn’t easy for anyone, no matter how it might look. Every artist that has gained the sort of fan-base that you dream of, has put in the sort of effort that you have yet to put in, and since you might never know how they got there, just assume that you are heading in that direction.
I know, you might feel as though you have done everything, but trust me, you have not even scratched the surface, no one really has.

Do you want to know why numbers both matter and don’t? It is because Facebook has ads, and “Likes” can be bought. For some musicians, the hard road (the only road really), is not for them, they don’t want to spend years building an audience, they don’t want to wait for fame, fortune, and glory; no, they want it all, and they want it now!
So, these bands pump money into fake likes, they pad the stats by working the PR machine in the most inauthentic ways, and while other musicians get intimidated by their numbers and walk away frustrated; these insincere musicians sell only an album or two, to the real fans that signed on, and eventually they stop making music because they think it’s impossible to succeed with their impressive numbers.

YOU AND YOUR MUSIC CAREER

As you can see, it is a bit of smoke and mirrors at work now, and some numbers are real, while others are not. Some musicians have organic fans, likes, and shares, while other musicians only have the number they paid for. I know a few artists that are truly hidden gems, and their numbers are depressingly low for how good their music is, but once again, that is only part of the story.
The hundreds of fans that they have are true fans, and they will support these artists, and that is something that cannot be bought and paid for.
The other part of the story here is that, simply put, more time needs to pass, and these artists need to continue to hone their own music PR and marketing skills; this never ends (I cannot stress this enough), you will always have to sell yourself to the people.
Those numbers will go up, if the music itself is quality and created sincerely from the heart; and if the artist does not walk away from the challenge of learning how to reach people authentically. The numbers will continue to rise if the artist understands the brand they are selling, and only if they are excited about promoting that brand (music and image) daily.

Succeeding on one platform can be enough to open the doors that you are trying to open, so do not focus on winning everyone over. I have told many artists that they need to find “their people”, and to forget the rest. Do not try to win over listeners of other genres than the genre you play, do not waste time reaching out to publications and radio stations that do not promote your style of music, and do not compare your numbers to anyone else’s, because you don’t know how they got there, and they won’t tell you anyway.
Find your three chosen social media outlets, and keep on top of them. Add to them every day, and don’t post so much that people must block you, or leave your list just to get away from the constant “pinging” sounds of your new message.

It is a common human trait to look for what is working for someone else, and then apply that to yourself; imitate until you can innovate, as they say. Keep in mind, that if you watch the numbers, and you pay attention to the feedback given, you will eventually see the pattern at work for you, and you will only get better at navigating the shark infested social-media waters. Another simple-truth is; great art rarely goes unnoticed, but it may take a while longer than the artist may want to sign up for.

YOU AND YOUR MUSIC CAREER

My advice, give your music a real fighting chance by giving it some real time to grow, and by learning how to cultivate your audience in an authentic way. Find your people and pay attention to what is working for you, and what is not. Learn to love promoting your music half as much as you enjoyed making it, and never stop making music if you truly believe in your abilities and what you have created.
If this article has taught you anything at all, I hope that it has helped you understand that all musicians, no matter their current celebrity status, have had their time in obscurity (the same can be said about ALL artists in all mediums really) and that it is only with patience and persistence, that anyone can succeed in rising above their unknown statuses.
When it comes to you and your music, it helps to understand that it all just takes a little time, and a lot of effort; but if you can see it, you can achieve it.

Empire Music Promotions (www.empiremusicpromotions.com) offers result based campaigns aimed at helping you build your own musical empire. Submit your music today!

Purchase our powerful new Music Marketing Book “From Indie To Empire” today on Amazon!

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DO YOU REALLY WANT TO SUCCEED IN THE MUSIC BUSINESS?

DO YOU REALLY WANT TO SUCCEED IN THE MUSIC BUSINESS?

DO YOU REALLY WANT TO SUCCEED IN THE MUSIC BUSINESS?

When it comes to succeeding in the music business, let us talk about the proverbial “Elephant in the room”, you might be stopping yourself from succeeding.

At first glance, this statement might seem ludicrous, blasphemous, and even outright offensive to you; I mean, who would ever willingly stop themselves from succeeding?
Well, it has nothing to do with being willing at all, but when it comes to getting in your own way, it really comes down to a series of bad decisions that lead to missed opportunities, and some of those opportunities only come around once in a lifetime.
You might be under the impression that the music industry is over-saturated, or that there is no room for your style of music; you might even believe that being an artist in general is a bad career move.
I will meet you half-way here, and agree that there might be a grain of truth in all the above statements, but by no means, is this is the whole truth.

So, what are the most common mistakes that are currently derailing independent musicians, everywhere, from succeeding? Read on and find out.

DO YOU REALLY WANT TO SUCCEED IN THE MUSIC BUSINESS?

WEAK BRANDING (No clear idea of your desired image)

You should be clear on how you want to present yourself to the people. This is not as simple as offering up the music and walking away, this also comes down to imagery, attitude, and overall approach to marketing yourself.
To understand branding, you must first see yourself as a product. This is a tough pill to swallow for any musician that rages against the machine, or might believe that what they bring to the musical table has never been served up before. It is easy to forget that everything connected to money is a product, even the most creative and elusive artist is merely a potential payday for someone. The industry big-wigs are investors, not fans, and they won’t be putting you on a worldwide tour without seeing the inevitable dollar signs in your future; and branding is exactly what they are looking for here.

It is difficult to re-brand without losing some of the public’s faith in your commitment as an artist, so it is important to place some real thought into this. Your logo needs to reflect your sound, the art associated with your music needs to drive the message home, in regards, to what you stand for, and the professional quality of these things must never be compromised.

Your friend might have a camera, but is your friend a professional photographer?
You might know how to draw a stickman with a guitar, saying “Come to our show!”, but perhaps you should search for a skilled artist that understands the true visuals needed to pair with your unique music.
Genres exist as a sellable product, and your music has its own specific audience. Once you know who your people are, market to them, and them alone. Create a product that they will be attracted to, and look to other successful musicians in that field for ideas.
I am not saying that you need to copy, or that you need to chase money by selling out, I am merely stating the obvious fact; that musicians who brand properly, succeed far more often.

DO YOU REALLY WANT TO SUCCEED IN THE MUSIC BUSINESS?

DROPPING THE BALL (Not paying attention to the details)

Promoting your music is a major undertaking. It is not enough to make great music and wait for the masses to show up to the show.
You are going to need to look at the whole picture here, and that means that everything related to your music, your brand; your product, needs to be on point.
I field emails and posts from artists on a regular basis that leave me shaking my head in disbelief. You want me to promote you, to share your music, and to help you build your own musical empire; but the link you send me is broken?
I cannot stress how often this happens, and how terribly unprofessional it looks. When you create a Press Release, promote a website, or comment on anyone’s page, you MUST make sure that your link works. I am not going to GOOGLE a musician to find the real link, so you will need to fix that link immediately. My suggestion, if you don’t want to have to fix a broken link, then make sure to check it before you send it.

While we are on the topic of emails, messages and anything post related, let’s talk about proper English. I get that the English language is not everyone’s first language of choice, and since we promote musicians all over the world, it is not unusual for us to receive an email that reads somewhat broken in its delivery; with that being said, you must make a real attempt at being clear in what you want from the reader, and a heavy usage of slang is going straight to the trash bin.

Publications, music promotion companies, and almost all other aspects of the music industry, have guidelines and requirements before you submit your music. Make sure to look over these guidelines, and do not try to slide anything past their radar. If a publication does not approve of the message you promote in your music, but they like your genre of music, you should not be sending your music to that publication. Respect the industry, and don’t waste your time trying to win the wrong people over.
When you forget to pay attention to the details, you open yourself up to a world of music PR and music marketing hurt.

When you make one change on your website (like a logo change, profile photo change, or other), then you should reflect that update on all of them. Your brand should be cohesive, your message should be clear, and your attention to detail should be found in everything that touches your music.
Consider this, most best-selling books that get turned into movies, usually lose their real power.
Every time the story gets changed, even slightly, to accommodate a new medium, it loses its original essence; and your music is no different. The best an author can do, is create such a compelling storyline, that the essence of that book does not get lost in translation. The best you can do for your music, is to make sure that your branding, your message, and your story, is always being told the way that you want it to be; and that means that you will control the entire spectrum of your music, not just the part
The devil is in the details, and so is the potential success, and potential failure, of your music.DO YOU REALLY WANT TO SUCCEED IN THE MUSIC BUSINESS?

PAY TO PLAY (No money equals no chance)

I understand from the standpoint of a Music Promotion company, that this might seem like a shameless attempt at your wallet, but the hard truth is; if you aren’t willing to invest in your own music, then you won’t be succeeding any time soon as a musician.
There is so much about music that demands payment, and you cannot afford to be cheap or frugal, or whatever word you might use to describe it.

I have known two types of musicians, those that make excuses for why they cannot afford to invest in their music, and those who do whatever it takes to get the money to move their music forward.
I don’t have to tell you which musicians succeed far more often, but I will (the ones who pay up).

When it comes to promoting your music, and expanding your fanbase, there are too many potential places to spend your money to name them here, but a few of note would be; Music promotion, your new music video, merchandise, Facebook ads, travel costs for touring, purchasing new gear, flyers, etc.
The fact is, if you make excuses for not being able to come up with the necessary money, you are only making it easier for the resourceful musicians that focus on getting the money over trying to find the next excuse to avoid spending it.

DO YOU REALLY WANT TO SUCCEED IN THE MUSIC BUSINESS?

 

TAKE BIG ACTION (Being a weekend warrior won’t cut it)

It is great when you finish a project. Having one finished song is often enough for many musicians to impress their friends and family, but we are not talking about a side gig, a little hobby, or some part time job; we are talking about your music career.

Have you ever looked at a musician and thought “I wish it could be that easy for me to get famous?”, well, it isn’t easy for anyone. I don’t care what musician you choose, or how much you think their music is basic and empty; if they are touring the globe, selling millions of albums, and creating a world recognized brand, then you can bet your bottom dollar that they are working their ass off to get there!
Almost all rock-stars, pop-stars, whatever-stars, that you see, have been putting in serious overtime to reach the type of success that you crave for yourself.
They don’t talk about doubts and giving up, they talk about knowing their worth, and how they went after their dreams like a shark to blood.

We can talk all day about how hard life is, how many bills you must pay, or the fact that your boss has asked you to come in on your day off; but all those things are separate from your music, and they should not be tied so tightly to your music career itself.
You will always have bills to pay, and you will always have doubts, and chances are, you will always have to work a bit, so it is not about letting those things weigh you down, it is about working with those commitments, in such a way, that you find a better balance in your life.

Develop minimalistic habits, sell what you don’t need, stay away from trying to impress the world with all of your shiny toys, and focus on making your music a real success (by the way, having a successful music career is not just about the money).
I imagine that you make music because you enjoy it, right? Don’t you want more time to create it? Wouldn’t you already feel like a success if you could manage a better balance between work and creating music? Well, you can, but it takes some real action, and big action at that!

Stop thinking about work, and bills, and the million distractions. Grab a pen and a pad RIGHT NOW! and head to a coffee shop with one purpose, to create a better plan for yourself, so that you can tell the universe that you are serious about your music.
Create a plan of attack, work with the numbers, with your job, with your time, and make sure that they are all working for you and to your advantage. Once you like what you are looking at, commit to your decision and make your first real move.

The sacrifices I have made to write my most recent book, From Indie To Empire, were many; but it was worth it, and I am excited to sacrifice even more for the next book!
Once you start taking big chances, by taking big action, you start to develop a taste for it, and all the possibilities start to present themselves to you.

So, no more weekend warrior attitude for you, if you want to succeed, and I mean, truly succeed, then it is going to take your best effort, anything less and you might want to consider another hobby.

Empire Music Promotions (www.empiremusicpromotions.com) offers result based campaigns aimed at helping you build your own musical empire. Submit your music today!

Purchase our powerful new Music Marketing Book “From Indie To Empire” today on Amazon!

read more
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PLEASE DON’T SEND YOUR MUSIC TO AN EARLY GRAVE

PLEASE DON’T SEND YOUR MUSIC TO AN EARLY GRAVE

PLEASE DON’T SEND YOUR MUSIC TO AN EARLY GRAVE

Your music might be world changing and awe-inspiring, but if you handle that gem the wrong way, let me tell you, that gem is getting dropped straight down a six-foot hole in the ground; and good luck finding it after that.
Stand back for a moment, and consider looking at the whole picture of your intended musical journey.
Try to consider, not only the creation of the music itself, but attempt to visualize the process of getting that music to the masses. If you can only see the simple act of offering up your music with nothing more attached to the project, then you might want to consider ditching the idea of a successful career in this fast-moving industry.

If you want your music to be heard, and I mean really heard, then you are going to have to put some real thought into how you plan on releasing your musical children out and in to the world.
Providing you have a professionally recorded song, or song’s, in your possession, you can now plot out a real course of action; but if your music is recorded cheaply and without the care of a professionally discerning ear, then your musical ship is off to rest in Davy Jones’s Locker.

PLEASE DON’T SEND YOUR MUSIC TO AN EARLY GRAVE
Coheed And Cambria

 

You need to consider the full scope of the artwork that you are going to pair with your sound, and this is not a place to drop the ball in the least. In fact, many successful musicians are known as much for their imagery and branding, as they are for their music. I, of course, am not suggesting that you channel your inner Behemoth, Marilyn Manson, or Bowie, to achieve a successful ending to your story; but I am suggesting that you consider the importance of having a clear idea of who you are and what your music is about at-all-times (and especially before coming out from obscurity with your music).
If you look to musician’s like TOOL, Coheed And Cambria, and The Black Atlas, you will see musicians that value the imagery as much as the music, artists that understand the raw power found in a great piece of visual art. Can you imagine any of these bands without their powerful imagery? I didn’t think so.

Now that you have your professionally recorded music in-hand, and the killer artwork to share among the peoples (and cats) of the internet; now you must make a decision as to how you plan on sharing this great new piece of art? What social media sites will you share it on, and do not say all of them, be specific, be focused, and choose the ones that you will continue to share on every day.
Before you let that music out, you should consider the power of the coveted first listen.
If you are a new band, this might be a bit of a hard sell, but if this is your second song or album, and if you have more than a few social media followers, you will want to consider offering up that new release to a powerful publication to share first for you. In fact, you must offer it up if you want to reach people in an effective way, and publications love premieres.

PLEASE DON’T SEND YOUR MUSIC TO AN EARLY GRAVE
TOOL-Lateralus

Imagine trying to build a car while simultaneously attempting to drive it down the road? Impossible, right?
This is very much a proper metaphor for your music as well.
You must have as many of the marketing pieces in place as you can before you send that music down the open highway. No, this does not mean that you have-to know everything, but it doesn’t hurt to have a real plan of action here.
You should know who gets the premiere, and when they are getting it.
You will want to plan your release week, in such a way, that it hits on all the important points of your music.
Where can I hear the music? Where can I share the music? And ultimately; Where can I buy the music?
You want to make the whole process as streamline and professional as possible.
Have your website ready to up-date and show off on release day, and make sure your places to sell the album are up and running on the same day as well.
Make a note of every major new event on your social media, and do not stop in offering up the musical goodness either. Offer promotional give-a-ways, lyric videos, behind the scenes footage, whatever it takes to keep the hype train moving full steam ahead.
Make sure all-of your links are working and ready to go on day one. I cannot stress this enough.
If someone goes to buy your music and they can’t find the album, that sale is gone.
If someone wants to share your new song and there is not share button on your website, that’s one listener stopped from getting you one more.

PLEASE DON’T SEND YOUR MUSIC TO AN EARLY GRAVE
The Black Atlas

Plan to release your new music ahead of time and let people know that it is coming. Give them time to talk about it, and do not rely on Facebook to share it without paying for an ad. Do not mass email anyone about the exciting news, individually reach out to the people, or pay for the ad-space, then it will be seen by many.
Never be afraid to invest in yourself and your art.

Understanding the importance of the setting up the hype before the release date will, ultimately, save you from the heartache of feeling as though no one is listening.
You must tell people how to view your music, without actually-telling them. Treat it like a big deal and so will they; make the mistake of unceremoniously releasing it in secret, and no one will see the importance in sharing what you have-to offer.
It is your music, and your listeners are your army, and they need to be led by a passionate leader.

Obviously, this topic could fill a book in-itself, but for the sake of you the reader, just know this; you should view the first week of your release as a truly special day in advance, and set up the pieces ahead of time, in-order to guarantee that your release week will shine brightly.
If you can do this, you will not make the mistake of sending your music to an early grave.

Empire Music Promotions (www.empiremusicpromotions.com) offers result based campaigns aimed at helping you build your own musical empire. Submit your music today!

Purchase our powerful new Music Marketing Book “From Indie To Empire” today on Amazon!

read more
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TOP SEVEN WAYS TO KNOW IF YOUR SONG IS READY FOR RELEASE

TOP SEVEN WAYS TO KNOW IF YOUR SONG IS READY FOR RELEASE

Often, whenever an unready indie musician approaches me about possible music promotion, they say things like “You must hear this amazing song that I made” or “I am ready to explode onto the scene” or worse yet “I have created something no one has ever heard before!”
Look, I get the enthusiasm, I really do, but the on-the-surface excitement felt by a musician hyped on their own new music must be scaled back a bit, in-order to see the whole picture that is.

There are always going to be those who rush to the finish line, those who think that paying their dues, or putting in the effort do not apply to them; but, they apply to almost everyone, and how you craft your song is one part creative, one part skill, and another part industry rules.It is great to have enthusiasm and confidence, but let’s focus on the music here.So, without further ado, here are seven great ways to tell if your song is ready to release.

ONE: DID YOU HAVE IT PROFESSIONALLY RECORDED IN THE FIRST PLACE?

 With today’s incredible technology at your fingertips, what used to cost hundreds of thousands of dollars can now be achieved with a great computer and some software…of course, I am only speaking about the ability to record the music, this advancement is not enough to take over the great ears of an actual music producer or sound engineer.As an independent musician, your funds will most likely be a little, how should I say it? Slightly non-existent.
This might stop you from landing the industry’s big wigs to work with, but it shouldn’t stop you from finding someone who truly loves to record, and has the gear to do it properly; because recording it yourself, without any real skill or understanding in what the recording process takes, is not a good idea, at all.This one tip should take out the need for the next one, but no matter what, you still need to focus on quality control, no matter who touches your music.

TWO: DOES YOUR SONG SOUND GREAT ON HEADPHONES, IN THE CAR, AND ON YOUR STEREO SPEAKERS?

This might seem like an obvious one, but you would be surprised at how many musicians play their music off one source and then release it to the world.
The fact is, you need to test your track on multiple different platforms to get the data necessary to know how your song really sounds.You cannot listen to anything on one device and hear it for what it is, there is simply not enough information to go off here.
So, listen to it on your computer speakers, pull out those twenty-dollar headphones, and crank it in your car. If you are pleased with the results across the board, then you have succeeded in your quality control.
Of course, your opinion will always be slightly skewed when it comes to your own music, so make sure that you bring a couple of trusted friends along for the ride, and make sure they are the type of real friends that will tell you if the song is weak in any areas.

TOP SEVEN WAYS TO KNOW IF YOUR SONG IS READY FOR RELEASE

THREE. COULD YOU HAVE MADE THE SONG ANY BETTER?

It is exciting to release new art to the world, and with the average internet user demanding instant recognition for their greatness, it is easy to fall victim to a premature shot being fired. Relax, you have time, this isn’t a race to the finish, it is a journey, and you should treat it as a gift to be able to discover your own artistic vision, on your own terms, and on your own time.
Many authors will tell you that their book is done when the story has reached its logical end, and your music should not be any different. When you have wandered the peaks and valleys of your own mind, your own heart, and within the song itself, only then will you have something that you should be willing to stand behind.
I have always said that “I move you, because I move myself first”. This ideology comes from my own belief, that your art and your music must make you feel something, before it can possibly make someone else feel something as well.Make sure that your song captures both the emotion and the story that you are trying to tell, and make sure to take your time with it. Write the first draft, let it breathe, come back and add more, let it breathe even more. Pay attention to the evolution of the song, if it was a heart rate monitor, does it have a pulse and a life like a heartbeat, or is the song a bit of a flatline?
I know, this is all a bit philosophical, but I wouldn’t mention it if I didn’t truly stand behind it.I have heard many songs that sound like they were afraid to go emotionally deeper, songs that gave you their tricks right out of the gate, and by the end of the song you felt like you just listened to the same loop for over three minutes straight. Yes, if you want to come in like a bullet, do it, but only if that is the point of the song in the first place.
Make that song shine, the best that you can. Make it a journey (Think TOOL, RISHLOO, Tom Petty, The Dillinger Escape Plan, Smashing Pumpkins, “Early” Metallica, and so on). Each of these musicians created powerful music by refining their songs before we ever had a chance to hear them.
Want to be great? Don’t rush the song out.
If you think you can make the song better, then you must make It better, anything less is an insult to your own artistic self.

FOUR: HAVE YOU HAD A LISTENING PARTY?

 You do not need anyone’s opinion as to whether your music is good enough or not…well, that’s a half truth.
The real-truth is, you want people to listen to your music, right? You want them to pony up their hard-earned money to fund your career in music, right? Of course, you do. So why is it taboo to consider the opinions of your listeners when it comes to the finished product of your song? Perhaps, it is because it is considered a dilution of the artist’s original intention, and that makes sense, but we are not talking about listening to every opinion, just the ones that keep reoccurring in regards to specific areas of your song.
So, what areas should you be open to considering when having your listening party? Does the song sound complete to your audience? Does anything stand out in a negative way? Perhaps vocals that are too low, drums that are too loud, or something else that is technically distracting?What you want from your immediate listeners is the direct feedback of their experience, because they are your audience, and they will help you create something that they will buy and share, and that is how you will avoid creating something that only impresses you.Be open-minded about the experience, show a varied group of people, with one similarity, they at the very least, like your genre of music.
If you make country music and your friend loves only metal, then you might want to consider leaving that friend out. You will need to bring in the sort of people that have a trained ear for your style of music, and that way, you will get the best possible feedback that you can.

TOP SEVEN WAYS TO KNOW IF YOUR SONG IS READY FOR RELEASE

FIVE: DOES YOUR SONG HAVE AN IMAGE?

 Music is always paired best with great imagery.You will want to consider the entire project when thinking about the artwork for your song.
Eventually, you will be releasing an EP or LP, and for the most part, you will want all the artwork to compliment each other in the end. Find yourself a great artist to collaborate with, let them hear your song and then discuss if they believe they can compliment your music with their art.Perhaps, you come across an image from a photographer that speaks to you and captures the essence of the song, if so, contact that photographer and make the handshake happen.
No matter how you go about finding an artist, or creating your own imagery to pair with your song, you must make that decision before you ever release your track.
People will always judge a book by it’s cover, and your song will be judged just the same, trust me.

SIX: YOUR PRESS RELEASE IS READY!

This one doesn’t need too much explanation, but just to be on the safe side here, I will dig in further.Musicians today are succeeding more and more through their online efforts, and when it comes to promoting your music online, it must be done with a proper, professional, Press Release. Anything less than that and your outreach is dead in the water.
There are many great articles and services to help you build your own if you do not know where to start (there is a chapter in my book From Indie To Empire that specifically deals with this), but no matter which source you use to get your information, make sure that it is up-to-date, and industry standard.
If you do this, you will succeed far more often in your own musical PR efforts.

TOP SEVEN WAYS TO KNOW IF YOUR SONG IS READY FOR RELEASE

SEVEN: DO YOU HAVE A MARKETING PLAN READY?

 Now that you have all the necessary pieces in place; a song that has undeniable emotional impact, that is professionally recorded, has passed your own quality control, impressed your intended audience, and has incredible imagery selected to pair with it, now that you have your professional, industry ready, Press Release; now you are set to market it properly and effectively.
Where to start?
Who get’s the premiere? That’s where.
Marketing your music is easily a book’s worth of information (I should know, I wrote a book on it), so I am not going to try to dive in too deep here with all the potential possibilities, but I will say that you do not want to blow your premiere opportunity.
You get one chance to release your song the first time, and because of this, you will want to figure out who you want to approach about premiering it.
You will want to make sure that your social media is set up and ready to share this premiere opportunity, and you will want to have an idea of where you will be sending those Press Releases to.
Once you have sat down and written out a solid plan of marketing attack, and once you have your premiere date set up, you will be ready to take over the online airwaves with both confidence and clarity!

Empire Music Promotions (www.empiremusicpromotions.com) offers result based campaigns aimed at helping you build your own musical empire. Submit your music today!

Purchase our powerful new Music Marketing Book “From Indie To Empire” today on Amazon!

 

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